Busting 7 Common Influencer Marketing Myths

 When you do a Google search on Influencer Marketing in Melbourne, it is pretty evident and common to have both positive and negative comments about this sector. With experts stating that the industry will continue to grow and companies will be flooding influencers like never before, there will be the emergence of new influencers. It also means that there will be good advice related to influencer marketing, and there will also be some fantastical ideas that can lead any business considering engaging in influencer marketing rethink. Unfortunately, a few common influencer marketing myths are making rounds in the market and spreading misinformation.

Myth 1: Influencer Marketing Is Losing Its Popularity 

It is pretty evident that the influencer industry has quite a lot of naysayers. For example, one of the sections believes that the height of influencer marketing companies is over and is on a slowdown. However, if statistics are to be believed, then it is nothing but a myth. 

Myth 2: Only Online Content Is Important 

The idea that Influencer Marketing in Melbourne is all about creating online content is often a misnomer. Since the emergence of the influencer marketing strategy, offline campaigns, like word-of-mouth, about the product experiences shared by the influencers with their friends and relatives work amazing for the products. 

In the market, many offline nano-influencers are being activated by the brands to supplement the product trials, spreading the word and even distributing vouchers for the brands. 

Myth 3: Don't Use Influencers With Small Followers 

One of the most prominent myths is that only influencers with large followers can do the trick for your business. As a result, micro-influencers might seem like tiny players in the market compared to mega and celebrity influencers. Also, nano-influencers might seem insignificant. But the reality is that micro and nano-influencers are performing better than ever before as per many Influencer Marketing Company in Melbourne.

Myth 4: Only Big Brands Work With Influencers

If you thought that only big brands like Balenciaga worked with Kim Kardashian or Selena Gomez, the influencer of Coach, you are wrong. While big brands work with the celebrity of mega influencers, the reality is that smaller brands also work with influencers and micro and nano-influencers because of the impact they have on the audience. 

Furthermore, even big brands, while working with mega influencers, also connect with micro and nano-influencers because they have better engagement with the audience. 

Myth 5: Influencers Only Work For Money  

Indeed, mega and celebrity influencers work only after getting a hefty compensation (mainly monetary) for promoting a brand. But that is not the case for nano and micro-influencers. On the contrary, there are many cases where these influencers are willing to collaborate with brands for some free or other compensation. Sometimes even for free, because they believe in the products and the brand. 

Final Words

You are wrong if you think influencer marketing in Melbourne is the talk of all the industries now and it is a fad that will pass. They are here to stay and prosper. Hence it is time you invest in influencer marketing companies in Melbourne to leverage their audience reach for your brands and products.